"Pay attention to what users do, not what they say."
Jakub Tatarko
Design Lead at DCG
Customer
Škoda has been manufacturing cars for over 100 years, and is still one of the most innovative car manufacturers today.
The brand presents itself as human friendly, bringing smart solutions requiring high quality seamless UX.
Challenge
Identify, prioritize and suggest improvements of UX/UI errors of the skoda-auto.cz website.
Combining use case scenarios with client's data we prepared a set of on-site user tests. Analyzing the gathered data we focused on the user experience from the perspective of usability, accessibility and credibility.
Achievements
- Identified UX pitfalls
- UX boost strategy
- Improved responsiveness for mobile devices increasing website visits
- The heuristic evaluation using Jakob Nielsen's methodology allowed us to draw attention to where to focus resources to achieve an overall boost in UX of the website.