We built a bespoke technology to import offline conversions from the client’s CRM to Google and Bing ads platforms. As a result, we could understand lead quality in near to real-time and segment keywords into distinctive bidding portfolios.
This allowed us to maintain a high exposure on keywords the most likely to deliver actual sales while ensuring that Sell House Fast pays as little as possible for each click. We developed a robust A/B testing framework to optimise ad copy and landing pages at scale, leading to a 56% increase in lead conversion rate.
We launched remarketing and custom intent display prospecting campaigns to deliver incremental leads and revenue.