"Teaming up with DCG boosted our UK sales by 27% in just 3 months."
Miroslav Mikus
Chief Sales Officer at ESET
Customer
ESET began life as a pioneer of antivirus protection in 1992. The NOD32 antivirus became award-winning threat detection software generating an average annual revenue of €500+ Million.
Challenge
Operating in a highly competitive market we needed to cut through the noise and convert prospects across numerous channels maximizing the number of trial downloads on the UK market.
Scope
- GoogleAds account audit & optimization
- New smart display and YouTube video campaigns
- Restructuring of Google shopping campaigns
- 24/7 bid schedules via Google Ads custom scripts
- Automated PPC acquisition machines
Achievements
- 27% sales growth
- conversion rates up by 32%
- 52% ROAS increase