The brand presents itself as human friendly bringing smart solutions. So it is also important for its digital products to have high quality seamless UX.
Based on specified use case scenarios using client's data and goals a set of on-site user tests were run. Analyzing the gathered data we focused on user experience from the usability, accessibility and credibility perspective.
As a result, a heuristic evaluation using Jakob Nielsen's methodology was prepared where the client saw where is worth focusing resources to achieve an overall boost in UX of the websites.